Ten-year relationship with Sky Deutschland in Germany, Austria and Switzerland has been extended by WWE for another 3 years.
The new three year agreement has been expanded to include TV, digital and mobile platforms.This allows Sky Deutschland airing the full-length versions of WWE's flagship show RAW for the first time, as well as WWE's 13 annual pay-per-view events.
"This renewal will take WWE's relationship with Sky Deutschland into its thirteenth year and is testament to the ever growing popularity of WWE in Germany, Austria and Switzerland. We look forward to expanding the brand by delivering more content to our fans on the different platforms of Sky Deutschland."said Andrew Whitaker, the executive VP of international for WWE.
Roman Steuer, the VP of sports at Sky Deutschland, added: "We are very pleased to continue our long and successful cooperation with the WWE. In the upcoming three years, we will offer our subscribers in Germany, Austria and Switzerland the most extensive and up-to-date WWE coverage in the history of German-language television. The unique mixture of sport and entertainment is representative of Sky's programming diversity and will be an important component of our high-value sports service in the future."
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